臺灣社會學會年會
11/18(六)下午場次
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1-4-106 Social evaluation in markets
2023-11-04
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主持人/ Chair:韋岱思(國立台北大學社會學系、副教授)

發表人/ Presenter
Andrew J. Argue (Department of Business Management, National Sun Yat-Sen University)
Thijs A. Velema (Department of Sociology, National Taipei University)
題目/ Title:Optimal Distinctiveness and Multimodal Identity Claims

摘要/ Abstract:
Audiences engage with offerings whose identities signal both legitimacy as a category member and differentiation from competitors as a novel offering. We propose that the communication of identity claims is more engaging when moderately distinctive verbal texts are combined with highly typical visual texts. We test our hypotheses using original data consisting of both text and images contained in menus collected from 2,237 restaurants participating in an online food delivery platform in Taiwan. Our study leverages an innovative deep learning methodology to show that by accounting for fundamental differences in how audiences process visual and verbal identity claims we can achieve a better understanding of why audiences interpret particular multimodal configurations of identity claims as optimally distinct.

Keywords: Optimal distinctiveness, Multimodality, Organizational identity, Categories



發表人/ Presenter
Datova Nurbibi (Department of Business Management, National Sun Yat-Sen University)
Thijs A. Velema (Department of Sociology, National Taipei University)
題目/Title:Fit Matters: Understanding Faculty Hiring Dynamics in Taiwanese Academia

摘要/ Abstract:
This study explores the complex concept of “fit” in the evaluation and hiring of candidates for junior faculty positions within the academic labor market, specifically focusing on the context of Taiwan. The concept of fit holds significance as it pertains to both internal fitting with departmental culture and external fitting with broader organizational goals, such as diversity and internationalization. Drawing from a mixed-method approach, factorial survey experiment, and interviews conducted with full-time tenured faculty members from the management departments of top national universities in Taiwan the research explores how faculty members evaluate fit and make hiring decisions, aiming to unveil the underlying mechanisms contributing to inequalities in faculty hiring. It investigates how these dual aspects of fit impact the recruitment of early-career international scholars and the native majority, affecting tenure-track and non-tenure-track opportunities.



發表人/ Presenter:Tien Q. Nguyen (Department of Business Management, National Sun Yat-sen University)
題目/ Title:The evolution of seller-buyer networks: A status ordering perspective

摘要/ Abstract:
Many firms take their experience working with high-status partners as a powerful informational cue to be socially evaluated as being capable. Although previous research has demonstrated that this perspective can affect firms' network expansion and exclusion, our understanding of how suppliers and buyers organize their relations with partners over time based on partners’ status is still limited. This study employs a structural perspective of seller-buyer networks to argue that suppliers that accumulate higher partners’ status get significantly more new buyers, but also lose significantly more existing buyers. Furthermore, while the deviance in the status of a seller-buyer dyad makes the business relation more easily broken, the similarity in status makes the relation sustained better. A rich dataset of 58,239 import-export contracts between cashew kernel sellers and buyers supports my arguments. This research contributes to the literature on interorganizational networks that the status of sellers and buyers determines the vitality of their ties.

 

發表人/ Presenter:Jacky Kuo (Department of Business Management, National Sun Yat-sen University)
題目/Title:The Implications of Digital (Uber) Encroachment: Affordances and Change

摘要/ Abstract:
With the prevailing digital technology, the competition between digital and legacy practices addressing the same social tasks does not produce radical change. That technology is the scope condition of research on technological change is typically ignored. We draw on the story of Uber’s encroachment on Taiwan’s taxi service industry to examine the change path caused by the shift of the socio-technical system, particularly the shift to digital technology. The layered module architecture of digital technology affords the actors with hyper-division of practice, category-agnostic activities, and the automation of governance by embedding the rules in algorithms. These three technological affordances weaken the impact of change events once perceived as disruptive, producing an institutional symbiosis that accommodates the challenger and incumbents. We find that institutional battle driven by competing practices has undergone a process of practice grafting involving cross-level mechanisms, including theorizing categories at the field level, boundary-protected reconfiguration of practice activities, and organizational sense-making of the technological artifacts. In the end, the topological structure of the field remains. Yet, the centrality shifts as change unfold, and the transformation in institutional logic manifests in the emergence and daily use of new practical vocabularies.
 
Keywords: technological affordance, digital materiality, institutional accommodation, institutional apparatus